Knauf’s Experience: A “How To” For Foreign Companies In Egypt

A German family-owned company identified Egypt as a profitable market back in the late Nineties.

Twenty years later, the North African country keeps to its promise.  

Knauf, one of the world's leading suppliers of gypsum-based, energy efficient insulation, and innovative building systems, opened its first representative office in Egypt in 1998. In 2015, with a EUR 40 million investment, it established its first production plant. The company also started serving Jordan, Syria and East Africa, beyond Egypt, and one year later, in 2016, the management decided to double the plant production in response to increased market demand.

The outlook for the future? In 2018, Knauf expects demand to increase even further.

Timeline of Knauf’s growth in Egypt
Timeline of Knauf’s growth in Egypt

Wherever you turn, new buildings and projects are springing up both in Cairo and around the country.

The Mall of Egypt, Maxim Mall, the Kempinski Hotel Soma Bay, The Steigenberger El Tahrir Hotel, the Terminal 2 of the Cairo International Airport, and the Business Park at the Cairo Festival City are just some of the landmark projects that used Knauf’s products.

Mr. Emmanuel Sigalas, General Manager at Knauf Egypt comments:

“Egypt is experiencing an ongoing boom in the construction industry on every level; the infrastructure, the commercial hubs and the residential projects. With a healthy growth projection and improved ratings, the investment climate has become more attractive to both local and foreign investors.
Over time, more projects are being launched. Each project offers opportunities for Knauf Egypt. The exceptional reputation of our products in the construction industry has already placed us in a prime position to expand in such a dynamic market.”

According to Knauf, it takes time to acquaint the Egyptian market to new technologies, building materials and innovative concepts. However, establishing a platform of informative and practical products and systems orientation such as training sessions has proved successful to Knauf.

The mind-set in the Egyptian market differs vigorously. Addressing the gaps in marketing and delivering your products and services is crucial.
Creative marketing strategies are key to deliver your brand and your message in a way that resonates with the local customers on different levels. What works in Europe, the GCC, Asia, or the United States may not appeal to the Egyptian customer.
Although we live in an increasingly digital and de-personalised business environment, this is one country where personal business relationships are still a golden key. Solid after sales service and regular communication, along with incentives and interactions, keep the business cooperation flourishing.”

About Knauf Global

Coming from strong German roots, Knauf is a family-owned company that has carved out a place as one of the world's leading suppliers of gypsum-based, energy efficient insulation, and innovative building systems. With 75 years experience in the field, Knauf has expanded to share German expertise and quality in over 150 locations in 37 countries. Knauf Egypt is proud to be part of the Knauf family, upholding the commitment to dependability, dedicated customer care and exceptional products.

About The Big 5 Construct Egypt

22 - 24 September 2019, Egypt International Exhibition Center


Organised by dmg events, The Big 5 Construct Egypt is the most influential and renowned construction industry event in Egypt. 

The event offers 360-degree solutions for the Egyptian built environment, connecting industry experts, buyers and manufacturers of construction products from all over the world.

With more than 300 exhibitors from over 30 countries, the event also features eight dedicated product sectors and a wide educational agenda comprising of free to attend and CPD-certified workshops.

In 2019, over 240 companies brought hundreds of innovative products to Egypt’s booming construction market. Some 11,000 construction industry professionals attended the event, which also offered 56 CPD certified free-to-attend workshops.


About dmg events 

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.