In talks with Sherif Abd El Haleem, General Manager

Premier will be exhibiting its latest products at The Big 5 Construct Egypt this September. We spoke to the company's General Manager, Sherif Abd El Haleem; here's what he told us as he prepares to participate in the largest construction event in Egypt.

What products will you be showcasing at the event?

Premier will be showcasing HDF flooring, engineered wood, wall cladding, stairs and interior design services.

What value do these products bring to the region’s construction industry?

We bring the highest quality with the most reasonable price in addition to new product models, which are introduced to the market distinguishing the end products sold by Premier.

On that, can you share your outlook on the local construction industry:
​are there challenges you are currently facing?

The main challenge is due to the country’s financial status and the currency fluctuation which led to the shifting of most consumers to lower quality products.

What are the latest solutions to overcome these?

Focusing on the high quality products and increasing client awareness with our products' quality.

Is there something you are really looking forward to in the pipeline?

The current pipeline includes new services to be introduced by Premier for interior designing, which are flexible enough to suite all types of users starting from providing decoration tips up till using modern techniques to issue 3D models for residential and commercial areas

Finally, how will it benefit customers to see you at The Big 5 Construct Egypt?

Customers at the event will be witnessing high quality products and services that are cost efficient.

About Premier -

Premier was established in 2010, specialized in home decoration elements in order to serve all those who are searching for different home decor ideas providing them with the best quality at best price.
​Premier serves as your personal consultant in the world of interior finishing products since it ​ offers different services that include: HDF (High Density Fiberboard), gypsum board, wall cornices, glass blocks, window blinds, wallpapers, wall coverings PVC (Poly Vinyl Chloride) and MDF (Medium Density Fiber), HPL (High Pressure Laminate), vinyl floorings and vinyl click system, mineral fiber ceiling, shower cabins, polypropylene for chairs, HPL for bathrooms, rubber flooring, grass, stairs, engineered wood, and outdoor wood.
​Premier's main goal is to keep its customers pleased with the services they are receiving and make it easier for them to have their dream homes, offices, personal businesses,
​restaurants, or turnkey projects. We always focus on having friendly staff who could make the customers feel at ease in our showrooms as well as during the installation

Meet with Premier at The Big 5 Construct Egypt - Location: Hall No. 1 Stand 1E58

About The Big 5 Construct Egypt

22 - 24 September 2019, Egypt International Exhibition Center


Organised by dmg events, The Big 5 Construct Egypt is the most influential and renowned construction industry event in Egypt. 

The event offers 360-degree solutions for the Egyptian built environment, connecting industry experts, buyers and manufacturers of construction products from all over the world.

With more than 300 exhibitors from over 30 countries, the event also features eight dedicated product sectors and a wide educational agenda comprising of free to attend and CPD-certified workshops.

In 2019, over 240 companies brought hundreds of innovative products to Egypt’s booming construction market. Some 11,000 construction industry professionals attended the event, which also offered 56 CPD certified free-to-attend workshops.


About dmg events 

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

We aim to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. For more information visit www.dmgevents.com.